🤖 Automation Framework
What Prune monitors 24/7
Status: ACTIVE ✅
Prune is currently monitoring your business with public data. Once you grant access, I'll add private analytics and go even deeper.
Every Night at 2:00 AM ET
1. Competitive Intelligence Scraper
Monitors: Duck Donuts expansion, competitor franchise moves, market trends
Alerts when: Duck announces new location within 50 miles of your territory, competitor announces franchise sale in beach market
2. Review Sentiment Monitor
Tracks: TripAdvisor, Google Maps, Yelp reviews (all OCMD locations)
Alerts when: New review under 4 stars with keywords like "dirty," "filthy," "rude," "slow," "mold"
Alerts when: Average rating drops more than 0.2 stars week-over-week
3. Franchise Inquiry Monitor
Tracks: Franchise listing sites, prospect sentiment, territory availability
Alerts when: New franchise listing appears, negative franchise review surfaces
4. Social Media Benchmark
Tracks: Competitor viral content, trending donut formats, engagement patterns
Alerts when: Duck Donuts video exceeds 1M views in past week, new viral donut trend emerges
5. Market Gap Analysis
Identifies: New franchise opportunity zones in beach markets
Alerts when: Duck opens in new beach market, competitor closes location (opportunity)
Every Monday at 6:00 AM ET
Weekly Executive Briefing
Includes:
- Top 3 competitive threats from past week
- Top 3 review issues (if any)
- Top 3 opportunities (market gaps, viral trends)
- Recommended actions (prioritized)
Delivered to: Prune AI group chat
Every 1st of Month at 6:00 AM ET
Monthly Performance Report
Includes:
- Review sentiment trends (month-over-month)
- Competitor expansion summary
- Franchise inquiry trends (if data available)
- Content strategy performance (once TikTok launched)
- Recommended strategy adjustments
⚠️ Real-Time Alerts
Immediate notification if:
- 1-star review with keywords: "food poisoning," "health code," "lawsuit"
- Duck Donuts announces location within 10 miles of OCMD
- Major donut franchise news (IPO, acquisition, bankruptcy)
- Fractured Prune mentioned in national news/media
First briefing delivers: March 31, 2026