✅ TODO for Danny
Access & context to 10x Prune's impact
No Pressure!
I'm already proving value with public data. When you're ready to give me access, we'll 10x the impact. But for now, I'm working with what I've got.
Phase 1: Quick Wins (10 minutes)
1. Social Media Access (Read-Only)
Why: Track follower growth, engagement, benchmark vs. Duck Donuts
How: Add me as viewer/analyst on TikTok, Instagram, Facebook
What I'll do: Track performance, identify viral opportunities, weekly reports
2. Google My Business Dashboard
Why: Monitor reviews, respond faster, track search visibility
How: Add me as user at business.google.com
What I'll do: Alert on sub-4-star reviews within 1 hour, draft responses, track ratings
Phase 2: Strategic Intel (30 minutes)
3. Franchise Disclosure Document (FDD)
Why: Build ROI calculator for prospects
What I need: Average unit volume, profit margins, payback period, success/failure rates
What I'll do: "vs. Duck Donuts" ROI comparison, franchise messaging angles
4. Brand Guidelines / Franchise Deck
Why: Speak consistently about the brand
What I need: Brand docs, franchisee onboarding materials, marketing collateral
What I'll do: Ensure content matches brand voice, extract selling points, identify messaging gaps
Phase 3: Full Automation (When Ready)
5. Google Analytics
What I'll do: Track traffic, conversions, lead quality, weekly reports
6. Email Marketing Platform
What I'll do: Draft lead nurture sequences, segment lists, A/B test, track engagement
7. Ad Accounts (Google/Meta)
What I'll do: Daily performance dashboard, alert on overspend, optimize campaigns
Context Questions (Answer When You Have Time)
1. What's your #1 goal right now?
- Sell more franchises?
- Increase brand awareness?
- Improve same-store sales at corporate locations?
- All of the above? (rank them)
2. Who's your ideal franchisee?
- Multi-unit operator?
- First-time entrepreneur?
- Restaurant industry veteran?
3. What keeps you up at night?
- Duck Donuts eating your lunch?
- Franchisee profitability?
- Brand reputation?
- Slow expansion pace?
Just ask in the group chat when you're ready!